Top 5 Business Apps Performance on Unified Platform in Nigeria Q1 2024

In the first quarter of 2024, the top 5 business apps on the unified platform in Nigeria showcased varied performance trends in terms of downloads, revenue, and active users. Here's a detailed look at their metrics, based on data from Sensor Tower.

Google Chat started the quarter with 37.4K downloads, peaking at 41.9K in the second week. Downloads saw a slight dip mid-quarter, stabilizing around 28K-31K towards the end. The app also maintained a strong active user base, beginning with 474K users and ending the quarter at 468K.

WhatsApp Business exhibited substantial download numbers, starting at 324K and reaching a peak of 392K in the second week. However, downloads saw a significant drop towards the end, landing at 259K. Active users for the app consistently grew, starting at 2.8M and peaking at 3M by the end of the quarter.

LinkedIn: Network & Job Finder generated consistent weekly revenue, peaking at around $12.8K in the week of January 22. Downloads fluctuated mildly, starting at 23.9K and ending at 23.2K. Active users showed a positive trend, beginning at 580K and finishing the quarter at 625K.

Zoom Workplace had a stable revenue stream, peaking at $1.4K in the week of January 15. Downloads were relatively steady, starting at 20.5K and peaking at 26.1K in early March. Active users increased from 254K to a peak of 319K mid-quarter, before settling at 290K.

Cryptoguru: Trading Academy saw a significant rise in downloads, starting at 5.5K and peaking at 31.1K in the week of February 12. Active users also increased notably, beginning at 10.6K and reaching 66K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.